On-Site SEO

Imagine that you walk into a store, where all products are tightly wrapped and boxed. Yet, they don’t have any labels or description and nobody can tell you what’s inside each box. You most likely wouldn’t buy anything from such a store, nor recommend it to anyone else. This situation is analogous for web bots – they crawl through websites and read their source code – by inspecting it, they can clearly show the search engine what a certain site is about. If they can only find some scraps of information, irrelevant info, or perhaps even no information at all, web crawlers can decide that a website offers poor user experience. This has really negative impact on the rankings.

On-site SEO, in a nutshell, is an optimisation of the content and code of a website, for specific keywords we would like to rank. It makes the websites easier and better to crawl for bots, clearly indicating what the site is about, and it widely enhances the user experience. On-site SEO is the first and a necessary step, if you consider ranking your website and off-site optimisation. It also has a high impact on your AdWords campaigns, their quality score and final cost.

Optimisation involves many clearly defined actions, among them are:

  • optimisation of website meta description
  • proper editing of the content with relevant length
  • image titles and alternative texts on the website
  • clear url
  • optimisation of external and internal links on the website
  • and many others…

Website owners very often try to optimise their website by increasing keywords density. This is a highly risky action which may result in search engine punishing your website. All SEO actions should be consulted with an experienced person who is up to date with changes in the algorithms. It is not worth to risk your website being removed from search engine index.