On-Site SEO – Adapting Our Work in Search Engine’s Interest

Imagine that you walk into a store, where all the products are tightly wrapped and boxed. However, the items don’t seem to have any labels or general description. Basically, they are mystery boxes, and no one can determine what’s found inside. Let’s be honest, you’d most likely avoid such products, and the store itself, forgetting about further recommendation.

This is a great analogy for web bots, who crawl through online websites and read their source code. They thoroughly inspect a website by crawling through its content, set up, optimisation etc. Basically, they present a search engine (e.g. Google) what the website has to offer. If only scraps of irrelevant information (or lack thereof) are found, or the website does not follow the correct algorithm, then the web-bots have a right to negatively judge the website. Ultimately, it comes down to deducing that a website offers poor user experience, axing it from view and dragging it to the bottom of the pile i.e. shifting it to last search pages. A critical verdict like this will most certainly have a damaging impact on the online ranking, and thus your website itself. The user experience is vital for search engines, as the search engines promote the websites. So, a well-received, user-friendly and welcoming website that is found in the top search results will be a good reflection of Google itself, who advertise and endorse it for the public eye. This process not only benefits your website, but also provides the search engine a good opinion, prestige and revenue.

In a nutshell, SEO is associated with optimisation of the content and code of a given website. All done to match the suitability of specific keywords that will trigger its appearance. Such optimisation makes the website more appealing for bots that constantly traverse your website, and seek user-friendly content. So if you consider ranking your website, and want to make it visible in the top Google searches, then SEO is your answer. It is the first necessary step to achieving a successful and well-recognised website online. Choosing to proceed with an AdWords campaigns also positively impacts the website, and thus the quality of the adverts and their final cost.

Optimisation of a website involves many clearly defined actions. For example:

  • Optimising the website’s meta description
  • Proper editing of the content, with relevant length
  • Creation of alternative texts on the website
  • Addition of image/file titles, captions and side notes
  • Utilising welcoming and enticing URLs
  • Optimising external and internal links on the website
  • Many other complex and minor strategies

Bear in mind that website owners very often mistakenly try to optimise their website by increasing keywords density. However, this is actually proven to be a very risky solution, which may result in your website being heavily punished by search engine bots. There are many more ‘SEO’ misconceptions like these, which are unfortunately followed by website owners. The entire process of SEO is very complex, and its rules are changing on a daily basis. This is why expertise, knowledge and skill are needed to exercise in this field correctly. Before causing any more harm to your website, make sure that you consult all of your SEO-related actions with an experienced professional who is up to date with all recent changes in the algorithms. Whether it be Mapi Media or another qualified SEO consultant, remember that risking the removal of your website from search engine index can be disastrous not only for your website, but also for the entire business.