On-site SEO, in a nutshell, is an optimisation of the content and code of a website, for specific keywords we would like to rank. It makes the websites easier and better to crawl for bots, clearly indicating what the site is about, and it widely enhances the user experience. On-site SEO is the first and a necessary step, if you consider ranking your website and off-site optimisation. It also has a high impact on your AdWords campaigns, their quality score and final cost.
- optimisation of website meta description
- proper editing of the content with relevant length
- image titles and alternative texts on the website
- clear url
- optimisation of external and internal links on the website
- and many others…