It’s true that sometimes your company blog content is enough in itself. Yet, in most cases it needs help to successfully promote your business.
In today’s world when content marketing is so powerful there’s no need to convince anyone about its benefits. Users are more and more fussy, they aren’t interested in mediocrity and insignificant content and search engine’s bots value websites which publish relevant and quality content. Taking proper care of content on your company blog can translate into your website’s high ranks in Google and increased website traffic.
How to care for your company blog?
It’s essential to regularly add posts. If posts appear irregularly and within long periods of time it’s hard to keep user’s attention. It’s also important to mention that each post improves your website’s chances to rank high within search results. Regularity is therefore important for both users and Google bots.
Posts should be added regularly and they need to be without errors. Grammar or spelling mistakes and misleading factual information aren’t acceptable. It’s true that writers are only human and can make mistakes, yet each article should be read a few times before actual publication. In this way risks are minimised.
You should also pay attention to your website’s layout and company blog content. Text edition isn’t really difficult or time consuming and it can make a huge difference and draw user’s attention. Keep in mind to use paragraphs, bold letters, italics and numerals. If it’s possible insert tables and charts. Posts can be distinguished with your own graphics or pictures downloaded from stock galleries.
Content of blog posts
It’s obvious that we write articles relevant to our business area. We should try to keep up-to-date with current events from our business field. Yet, in all areas there are topics with high interest and you should tackle them as well. Subjects with high demand never lose their value and even after longer periods of time users can still look for them online.
On the other end there are topics that tend to lose their topicality very fast. These are current events that after short period of time become out-dated. Still it doesn’t mean that you should avoid them. It’s the opposite, you should publish them but remember to update them regularly. Google bots notice and value this kind of actions. Besides, getting back to older posts and revising them is one of way of dealing with lack of creative ideas.
Guidelines and advice posts are also good ideas. We should remember that company blog should be filled with helpful tips and practical advice. We aim to engage users, fulfil their curiosity, offer advice and help in solving problems. Content is created for users.
User generated content adds value to your blog
Only if we make it possible for users to be actively engaged. Users like to add comments below interesting articles, they like to share their ideas when they find your posts funny, controversial or thought provoking. User generated content is particularly important for bloggers, in this way they can learn their followers’ opinions, engage in discussions, ask questions and learn what can be changed for the better.
You can find more information on the benefits of user generated content in our previous article.